Introduction

• Goal: Hook the reader by identifying the problem.

• Content Example:

Flyers are still one of the most effective tools in local marketing — but too often, businesses waste money by making simple printing mistakes. A poorly printed flyer doesn’t just look unprofessional; it can actually hurt your brand and fail to convert leads. In this blog, we’ll reveal the top 5 flyer printing mistakes and how you can avoid them like a pro.

Mistake #1: Ignoring Bleed and Margins

• Explanation:

  • Not adding “bleed” can cause white borders around the edges after cutting.

  • Poor margin setup can crop out text or logos.

• Solution:

  • Always design with a 3mm bleed area and safe zones for text.

  • Ask your printer for the exact dimensions before submitting.

Mistake #2: Choosing the Wrong Paper Quality

• Explanation:

  • Thin paper (like 80gsm) looks cheap and tears easily.

  • Glossy vs. matte paper also affects readability and brand feel.

• Solution:

  • Use at least 150gsm for handouts, and 300gsm gloss/matte for premium flyers.

  • Ask your printer to show samples before confirming.

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Mistake #3: Overloading the Flyer with Text

• Explanation:

  • Long paragraphs scare people away. No one reads walls of text.

  • Poor font size or lack of visual hierarchy hurts clarity.

• Solution:

  • Use headlines, bullet points, and short CTAs.

  • Follow the 60-30-10 rule: 60% visuals, 30% text, 10% white space.

• Visual Suggestion:

  Show a side-by-side example of a cluttered flyer vs. a clean one.

Mistake #4: No Clear Call-to-Action (CTA)

• Explanation:

  • Many flyers forget to tell people what to do next.

  • “Visit us” is vague — be specific.

• Solution:

  • Include one strong CTA: “Call Now,” “Scan to Order,” or “Visit Our Store Today.”

  • Use QR codes or bold buttons for easier response.

Mistake #5: Not Proofreading Before Print

• Explanation:

  • Typos, wrong phone numbers, or layout issues make flyers useless.

  • Clients often only notice errors after printing 5,000 copies.

• Solution:

  • Double-proof all text and images.

  • Print a sample or digital proof before finalizing the batch.

• DMG Value Add:

  We include a detailed design checklist and print approval sheet for every order to avoid costly errors.