Reaching 450,000+ Homes Lahore, Taxila, Rawalpindi & Islamabad — Powered by DMG
Large-scale retail campaigns demand more than just printing flyers — they require strategic planning, flawless execution, and real-time accountability. For Punjab Cash & Carry Anniversary Campaign, Direct Marketing Group (DMG) delivered a complete 360° marketing solution, successfully reaching over 450,000 homes across Lahore, Taxila, Rawalpindi, and Islamabad.
From concept and design to printing, GPS-tracked distribution, and supporting media campaigns, DMG managed every phase of this nationwide activation with precision.
Campaign Overview
Punjab Cash & Carry launched its anniversary campaign to drive in-store footfall, boost weekly participation, and increase brand recall across key urban markets. The campaign centered around a high-impact flyer featuring weekly lucky winners, mega prizes, and strong retail messaging.
DMG was entrusted with end-to-end execution, ensuring consistency, scale, and measurable delivery.
Phase 1: Creative Flyer Design
DMG’s in-house design team developed a visually striking flyer that:
Clearly communicated “100 Lucky Winners Every Week”
Highlighted anniversary offers and prizes
Maintained strong brand consistency with PCC’s identity
Was optimized for high readability and quick impact at the doorstep
The design was crafted to perform in real-world distribution environments, ensuring instant attention and message clarity.
Phase 2: High-Quality Printing at Scale
Once approved, DMG handled mass offset printing with strict quality control:
Consistent color reproduction across large volumes
Premium paper selection for durability
Clean finishing suitable for door-to-door handling
This ensured every flyer delivered the same professional brand experience, regardless of location.
Phase 3: GPS-Tracked Door-to-Door Distribution
The core strength of this campaign was DMG’s GPS-tracked flyer distribution system, executed across:
Islamabad
Rawalpindi
Taxila
Lahore
Key highlights:
450,000+ homes covered
Door-to-door delivery by trained DMG teams
Live GPS tracking maps for full transparency
Area-wise route verification and reporting
On-ground photo documentation
This system ensured accountability, eliminated guesswork, and gave PCC complete confidence in campaign reach.
Phase 4: Complimentary Media & Outdoor Support
To amplify the impact beyond flyers, DMG also executed supporting promotional activities, including:
Complimentary social media campaign support
Outdoor streamers and banners across key areas
Placement on digital SMD screens for added visibility
This multi-channel approach reinforced the campaign message across both physical and digital touchpoints.
Results & Impact
✔ 450,000+ households reached
✔ Strong city-wide visibility for PCC Anniversary
✔ Increased in-store engagement and participation
✔ Transparent, verified distribution reporting
✔ Seamless execution across multiple cities
Most importantly, the campaign demonstrated how integrated planning and disciplined execution can turn a retail promotion into a large-scale success.
Why PCC Chose DMG
Punjab Cash & Carry trusted DMG because of:
One-window design, print & distribution
Proven GPS-based accountability
Experience handling high-volume retail campaigns
Strong on-ground teams and logistics planning
Commitment to results, not just delivery
Looking to Launch a High-Impact Campaign?
Whether you’re planning a retail launch, anniversary promotion, or mass awareness drive, Direct Marketing Group (DMG) delivers campaigns that connect brands with real audiences — reliably and at scale.
🌐 Website: www.directmarketing.pk
📞 Call: 0335-6011130