When Punjab Cash & Carry (PCC) announced the grand opening of their new branch in Naval Anchorage, Islamabad, it wasn’t just another retail launch — it was the beginning of an unforgettable shopping experience for thousands of customers. And behind the scenes, Direct Marketing Group (DMG) played a key role in making this campaign one of the most impactful retail activations in the region.
From Design to Doorstep — A 360° Campaign by DMG
For the launch of this major store, DMG was entrusted with end-to-end creative, print, and distribution responsibilities — a full-cycle project that left no detail overlooked.
1. Creative Brochure Design with 150+ Unmissable Offers
Our design team curated a visually striking multi-page brochure that featured:
Over 150 promotional offers across categories including grocery, household, snacks, beverages, cooking essentials, and more.
Visually clear product grids, vibrant brand colors, and highlighted mega giveaways like Umrah Tickets, Shopping Vouchers, and even a 1300cc car.
A clean, modern layout built to maximize both readability and retail excitement.
This wasn’t just a price list — it was a sales tool.
2. High-Quality Offset Printing for Maximum Impact
To match the scale of the event, we used premium offset printing to produce thousands of brochures with:
Crisp visuals and high-resolution product images
Sharp typography
Durable paper stock to withstand handling during distribution
Our in-house printing capabilities allowed for rapid production, cost-efficiency, and total quality control.
3. Massive Door-to-Door Flyer Distribution in Islamabad & Rawalpindi
With our GPS-tracked flyer distribution network, DMG executed a large-scale brochure drop across:
Naval Anchorage
PWD
Soan Garden
Bahria Town
CBR Town
And surrounding high-potential residential zones
The goal? Drive footfall, build awareness, and ensure every home knew PCC had arrived.
The Grand Result: A Packed House
On 27th September 2025, the new Naval Anchorage branch opened to overflowing crowds, as seen in the viral video circulating on social media. Customers were welcomed by rows of stocked shelves, generous launch offers, and an electrifying in-store experience — all made possible by the groundwork laid in DMG’s strategic campaign.
Why It Worked: The DMG Advantage
Hyperlocal targeting: We didn’t just blast — we segmented, geofenced, and delivered where it mattered.
Visual excellence: From design to print, the brochure reflected PCC’s premium image.
End-to-end execution: With no third parties, we controlled every stage for speed and quality.
Mass awareness: Physical touchpoints still drive retail in Pakistan — and we delivered thousands.
Let’s Launch Your Next Store — the DMG Way
Whether you’re opening your first location or your fiftieth, DMG’s brochure campaigns combine design, print, and GPS-based distribution into one seamless service. If you want visibility, credibility, and results like Punjab Cash & Carry — get in touch with DMG today.
Call Now: +92 335 6011130
directmarketing.pk
