In fast-moving cities like Islamabad and Rawalpindi, visibility on major roads matters. To keep Punjab Cash & Carry (PCC) top-of-mind during their ongoing promotional drive, Direct Marketing Group (DMG) executed a large-scale pole streamer campaign across key traffic corridors.
This campaign was designed to deliver consistent brand recall, daily exposure, and strong visual dominance — all while maintaining safety, clarity, and premium execution.
Campaign Objective: Maximum Daily Impressions
The goal of the PCC streamer campaign was simple and powerful:
Reach thousands of commuters every day
Reinforce PCC’s weekly lucky winners & promotional offers
Maintain continuous brand presence across high-traffic routes
Streamers were chosen as the ideal outdoor format to achieve frequency, repetition, and long-term visibility.
Strategic Location Planning
DMG carefully selected high-traffic roads, flyovers, and entry/exit points in:
Islamabad
Rawalpindi
These routes experience heavy daily vehicle movement, making them perfect for repetitive brand exposure. Placement ensured:
Clear visibility from moving vehicles
Uniform spacing for visual continuity
Safe mounting without obstructing traffic or signage
Creative Streamer Design by DMG
Our design team developed a clean, readable, and eye-catching streamer layout that works even at high vehicle speeds.
Design highlights included:
Strong PCC branding and logo placement
Bold headline: “100 Lucky Winners Every Week”
Clear promotional visuals for instant understanding
Optimized typography for distance readability
Every element was designed to communicate the message in seconds, which is critical for road-based advertising.
High-Quality Printing & Installation
DMG handled the campaign end-to-end, including:
Weather-resistant, high-quality printing
Color consistency across all streamers
Professional installation on poles and flyovers
Secure mounting for long-term outdoor exposure
The installation team followed strict execution standards to ensure uniform alignment, durability, and safety compliance.
Why This Streamer Campaign Worked
✔ Continuous exposure across major roads
✔ High daily impressions from commuters
✔ Clear, simple messaging
✔ Strategic placement in premium locations
✔ Flawless execution by DMG teams
The result was a strong outdoor presence that reinforced PCC’s promotions day after day.
DMG — Designing Stories That Move with the City
This PCC streamer campaign is another example of how DMG transforms outdoor spaces into powerful brand stories. From design to printing to on-ground execution, every detail was managed under one roof.
Whether it’s streamers, billboards, flyers, or complete 360° campaigns, DMG delivers outdoor advertising that performs.
📍 Service Areas: Islamabad, Rawalpindi & beyond
🌐 Website: www.directmarketing.pk
📞 Contact: 0335-6011130
DMG — We Design. We Print. We Deliver.