Reaching 450,000+ Homes Lahore, Taxila, Rawalpindi & Islamabad — Powered by DMG
Large-scale retail campaigns demand more than just printing flyers — they require strategic planning, flawless execution, and real-time accountability. For Punjab Cash & Carry Anniversary Campaign, Direct Marketing Group (DMG) delivered a complete 360° marketing solution, successfully reaching over 450,000 homes across Lahore, Taxila, Rawalpindi, and Islamabad.
From concept and design to printing, GPS-tracked distribution, and supporting media campaigns, DMG managed every phase of this nationwide activation with precision.
Campaign Overview
Punjab Cash & Carry launched its anniversary campaign to drive in-store footfall, boost weekly participation, and increase brand recall across key urban markets. The campaign centered around a high-impact flyer featuring weekly lucky winners, mega prizes, and strong retail messaging.
DMG was entrusted with end-to-end execution, ensuring consistency, scale, and measurable delivery.
Phase 1: Creative Flyer Design
DMG’s in-house design team developed a visually striking flyer that:
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Clearly communicated “100 Lucky Winners Every Week”
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Highlighted anniversary offers and prizes
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Maintained strong brand consistency with PCC’s identity
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Was optimized for high readability and quick impact at the doorstep
The design was crafted to perform in real-world distribution environments, ensuring instant attention and message clarity.
Phase 2: High-Quality Printing at Scale
Once approved, DMG handled mass offset printing with strict quality control:
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Consistent color reproduction across large volumes
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Premium paper selection for durability
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Clean finishing suitable for door-to-door handling
This ensured every flyer delivered the same professional brand experience, regardless of location.
Phase 3: GPS-Tracked Door-to-Door Distribution
The core strength of this campaign was DMG’s GPS-tracked flyer distribution system, executed across:
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Islamabad
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Rawalpindi
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Taxila
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Lahore
Key highlights:
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450,000+ homes covered
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Door-to-door delivery by trained DMG teams
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Live GPS tracking maps for full transparency
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Area-wise route verification and reporting
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On-ground photo documentation
This system ensured accountability, eliminated guesswork, and gave PCC complete confidence in campaign reach.
Phase 4: Complimentary Media & Outdoor Support
To amplify the impact beyond flyers, DMG also executed supporting promotional activities, including:
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Complimentary social media campaign support
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Outdoor streamers and banners across key areas
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Placement on digital SMD screens for added visibility
This multi-channel approach reinforced the campaign message across both physical and digital touchpoints.
Results & Impact
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✔ 450,000+ households reached
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✔ Strong city-wide visibility for PCC Anniversary
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✔ Increased in-store engagement and participation
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✔ Transparent, verified distribution reporting
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✔ Seamless execution across multiple cities
Most importantly, the campaign demonstrated how integrated planning and disciplined execution can turn a retail promotion into a large-scale success.
Why PCC Chose DMG
Punjab Cash & Carry trusted DMG because of:
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One-window design, print & distribution
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Proven GPS-based accountability
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Experience handling high-volume retail campaigns
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Strong on-ground teams and logistics planning
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Commitment to results, not just delivery
Looking to Launch a High-Impact Campaign?
Whether you’re planning a retail launch, anniversary promotion, or mass awareness drive, Direct Marketing Group (DMG) delivers campaigns that connect brands with real audiences — reliably and at scale.
🌐 Website: www.directmarketing.pk
📞 Call: 0335-6011130